Most models of tourism in the Mediterranean area are based on mass tourism and follow a fragmented vision of the region as a sum of different markets. Med Pearls aims at internationally positioning the Mediterranean as a unique and integral destination to experience the Med lifestyle through SlowTourism (ST), inviting travellers to discover sustainably and responsibly new destinations while taking time to have direct contact with local communities. The project will deliver a set of 26 new ST products created by local Destination Management Companies (DMCs) and ICT enterprises thanks to financial and technical support called Product Development and Innovation Facilities. The idea is to create similar experiences based on the typology of products and themes agreed among partners, therefore, visitors will live similar experiences, of the same quality, in any of the 13 areas targeted by Med Pearls. The project will address both local and international markets, like the USA, Canada, Northern Europe, Russia or Asia, organising a comprehensive commercialisation and marketing strategy.
CHARM is a project co-funded by the COSME Initiative of the European Union, that aims to boost the competitiveness of European tourism and promote the image of Europe as a global tourist destination of excellence. The core element are these hidden gems from rural Europe, villages perceived as charming by visitors because of their identity or personality linked to history, traditions, gastronomy, cultural and natural heritage. The overall objective of the project is to position Europe internationally as an integral destination of quality and excellence for cultural tourism, by promoting its most charming rural villages and making the most of Cultural and creative Industries (CCI) and technologies to provide an unforgettable experience for visitors.
Hiking Europe’s main objective is to promote a transational network of rural touristic routes structured in several hiking itineraries across Europe.
The partnership gathers 8 members from 6 different EU countries: Spain (Catalonia), Italy (Emilia- Romagna), Croatia (Dubrovnik-Neretva), Ireland (Donegal), Austria and Germany.
In total, this represents 1.170 km of hiking routes in 4 different EU countries.
Participant regions gather with a common interest of developing an alternative approach to masstourism, based on either the “Sun and sand” model of large concentration of visitors in specific locations (Cities, etc.).
This differentiation will allow the development of tourism at a territorial level, spreading the benefits across the territory, promoting cohesion, sustainability and local community participation.
Therefore, HikingEurope addresses the issue of tourism diversification in European regions that have traditionally focused on mass tourism but are willing to commit with a more sustainable, responsible and high-quality alternative approach based in less explored areas, specifically in rural locations.
To conclude, this project also contributes to territorial balance and cohesion by fostering local economic development in areas traditionally less exposed to international tourism.