Projects

COSME
TOURBIT: FOSTERING DIGITALISATION OF EUROPEAN TOURISM SMEs
01-2022 a 06-2024
EU GRANT: 998,677 EUR
Project leader
Catalan Tourist Board (ES)
Project partners
Barcelona Chamber of Commerce, Industry, Services and Navigation (ES), Paris&Co (FR), Arctur Doo (SI), Cluster Hospitality.Brussels Hosted By Hub.Brussels (BE), Iceland Tourism Cluster (IS), Lapland University Of Applied Sciences (FI), Nest – Tourism Innovation Center (PT)
Description

TOURBIT aims to contribute to the resilience and competitiveness of tourism SMEs, fostering their skills and capacity and boosting the uptake of digitalisation and innovation, spurring a faster transformation of the European tourism sector. To achieve this objective, the project proposes a transnational and cross-ecosystem support-service scheme based on three pillars, the so-called ‘Learn, Build, Test and Implement’ framework. Through the Learning pillar, tourism SMEs will be in a better position to get started on their digital transformation, with an understanding of their specific strengths and weaknesses, the opportunities ahead, and with targeted training to get updated on where and how to integrate new and innovative digital technologies. Under this pillar, TOURBIT will support self-assessment of digital maturity for more than 400 SMEs, develop digital awareness form more than 225 low/medium digitalized-SMEs, and train more than 100 SMEs at different stages of digitalization.
With the Building pillar, the collaboration across the tourism ecosystem will be strengthened, promoting connections and facilitating an open and user-oriented innovation process, to test and prototype ideas for digital transformation. To this end, TOURBIT will setup an Innovation Tourism Platform, connecting more than 200 key players across Europe in peer exchanges, and will run a co-creation programme including a virtual transnational hackathon.
Through the Test and Implement pillar, transformative initiatives led by innovative SMEs will receive targeted mentoring support during 10 months to elevate digital projects. TOURBIT will engage more than 62 SMEs from 7 different countries (BE, FR, FI, IS, PT, SI, SP). To drive this transformation, the partnership gathers experience in a wide range of topics related to innovation and digital and smart tourism, and can draw on years of hands-on experience in incubation and acceleration of SMEs and start-ups.

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ENI CBC MED
MED PEARLS - The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives 
09-2019 a 08-2022
Standard projects
EU GRANT: 2,713,619 EUR
Project leader
Catalan Tourist Board (ES)
Project partners
Confederation of Egyptian European Business Associations (EG), Municipality of Thessaloniki (GR), Discovery Travel & Tourism LLC (JO), APS MEDITERRANEAN PEARLS (IT), Palestine information & communications technology incubator (PS), Palestine Wildlife Society (PS), Federation of Egyptian Chambers of Commerce – Alexandria Chamber (EG)
Description

Most models of tourism in the Mediterranean area are based on mass tourism and follow a fragmented vision of the region as a sum of different markets. Med Pearls aims at internationally positioning the Mediterranean as a unique and integral destination to experience the Med lifestyle through SlowTourism (ST), inviting travellers to discover sustainably and responsibly new destinations while taking time to have direct contact with local communities. The project will deliver a set of 26 new ST products created by local Destination Management Companies (DMCs) and ICT enterprises thanks to financial and technical support called Product Development and Innovation Facilities. The idea is to create similar experiences based on the typology of products and themes agreed among partners, therefore, visitors will live similar experiences, of the same quality, in any of the 13 areas targeted by Med Pearls. The project will address both local and international markets, like the USA, Canada, Northern Europe, Russia or Asia, organising a comprehensive commercialisation and marketing strategy. 

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COSME
CHARM - Immersive experiences in European Charming Villages
03-2019 a 03-2021
EU GRANT: 399,959 EUR
Project leader
Catalan Tourist Board (ES)
Project partners
TURISMO VIVENCIAL SL (ES), TRADICOES DE OUTRORA LDA (PT), INSTITUT FUR TOURISMUS- UND BADERFORSCHUNG IN NORDEUROPA GMBH (DE); TILAISUUS VILLA SOFIA OY (FI), SOFTWARE ENGINEERING ITALIA SRL (IT), NETWORK OF EUROPEAN REGIONS FOR COMPETITIVE AND SUSTAINABLE TOURISM ASBL (BE)
Description

CHARM is a project co-funded by the COSME Initiative of the European Union, that aims to boost the competitiveness of European tourism and promote the image of Europe as a global tourist destination of excellence. The core element are these hidden gems from rural Europe, villages perceived as charming by visitors because of their identity or personality linked to history, traditions, gastronomy, cultural and natural heritage. The overall objective of the project is to position Europe internationally as an integral destination of quality and excellence for cultural tourism, by promoting its most charming rural villages and making the most of Cultural and creative Industries (CCI) and technologies to provide an unforgettable experience for visitors.

 

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COSME
HIKING EUROPE - Discovering Rural Europe through hiking trails
04-2016 a 09-2017
EU GRANT: 247,734 EUR
Project leader
Catalan Tourist Board (ES)
Project partners
Donegal Country Council (IR), The Regional Development Agency of the Dubrovnik-Neretva County DUNEA LLC. (HR), Naturefriends movement (AT), NIT New Insights for Tourism (GE), PIRINEU EMOCIÓ (ES) Region Emilia-Romagna (IT), The University of Girona (ES)
Description

Hiking Europe’s main objective is to promote a transational network of rural touristic routes structured in several hiking itineraries across Europe.
The partnership gathers 8 members from 6 different EU countries: Spain (Catalonia), Italy (Emilia- Romagna), Croatia (Dubrovnik-Neretva), Ireland (Donegal), Austria and Germany.
In total, this represents 1.170 km of hiking routes in 4 different EU countries.
Participant regions gather with a common interest of developing an alternative approach to masstourism, based on either the “Sun and sand” model of large concentration of visitors in specific locations (Cities, etc.).
This differentiation will allow the development of tourism at a territorial level, spreading the benefits across the territory, promoting cohesion, sustainability and local community participation.
Therefore, HikingEurope addresses the issue of tourism diversification in European regions that have traditionally focused on mass tourism but are willing to commit with a more sustainable, responsible and high-quality alternative approach based in less explored areas, specifically in rural locations.
To conclude, this project also contributes to territorial balance and cohesion by fostering local economic development in areas traditionally less exposed to international tourism.

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